The Parra Healthcare Advisory Group
Leaders in Healthcare Delivery. Patient Engagement Expertise. Leadership Development
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Our management consulting services focus on our clients' most critical issues and opportunities:strategy, marketing, organization, operations, and Human development, across the human service and healthcare industries and geographies.
Areas of Practice
Six Sigma Methodologies
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Strategy
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Organization
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Marketing & Sales
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Healthcare operations
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Human Capital
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News & Publications
05-10-2014
From a marketing standpoint, it’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you’re in. Most social media accounts are free to set up, and many targeted online ad platforms are inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time.In fact, the toughest challenge facing small business marketers these days is not cost, but finding a strategy to get your message heard over the din of a noisy Internet. For advice on this, we checked in with a few experienced social media marketers. Here’s what they had to offer
04-10-2014
Overuse and unnecessary care accounts for anywhere from one-third to one-half of all health care costs, which equal hundreds of billions of dollars, in addition to the half-a-trillion per year experts attribute to lost productivity and disability.Early elective deliveries are unnecessary, according to advice by the American College of Obstetricians and Gynecologists, that has been repeated for more than 30 years (that’s not a typo – 30 years), a point reinforced today at a press conference. This is a message carried by several other highly respected organizations like Childbirth Connection, the March of Dimes and theAssociation of Women’s Health, Obstetric & Neonatal Nurses (AWHONN). All national health plans concur. Nonetheless, we saw a dramatic escalation in the rates of these deliveries from the 1990s to the first decade of the new century.